Branded Customer Service

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Course Details

Branded Customer Service

Course Code: TNET-BCS

Duration: 1 Day

Course Background:

The concept of “Branding” is gaining importance even in the field of customer service. At its most basic, branding refers to the way the public thinks about what a company does: its products, services, and values. When well developed and implemented, a brand is a clear picture that differentiates a company from their competition. It elicits positive reactions in customers and builds loyalty. Branded Customer Service is an added tool to establish a company’s brand identity. It is more than generic customer service. It is even more than excellent customer service. In its essence, Branded Customer Service is a strategic initiative to deliver customer experiences that are consistent with their expectations of the company and the branding image that it has established.

Course Objective:

By the end of this workshop participants should have identified a branded customer service approach that is consistent with the organization’s brand promise. In so doing, customers will have a consistent experience regardless of where they are in the sales or service cycle.

Additionally, participants will: 

  • Clarify their role as service providers and their impact on customers 
  • Improve their interpersonal skills in face-to-face transactions 
  • Deal more effectively with difficult customer requests and complaints  
  • Handle the special needs of customers

Course Outline:

Lesson 1: Concept of Branded Service

Lesson 2: Elements of Branded Service

Lesson 3: Road Map for Branded Service

Lesson 4: Delivering the Brand Promise

Lesson 5: Linking Brand Promises to Sales Messages

Lesson 6: The Role of Management in the Branding Strategy

Lesson 7: Challenges in Customer Management

Lesson 8: Why it pays to please

Lesson 9: The Service Quality Pyramid and creating Value Added Services

Lesson 10: Loyalty Drivers

Lesson 11: Communication skills

Lesson 12: Building Rapport

Lesson 13: Working Styles Theory

Lesson 14: Telephone and email techniques

Lesson 15: Customer Service Do’s and Don’ts

Lesson 16: Handling Difficult Situations/Customers

Lesson 17: Service Recovery

Lesson 18: Follow Through Program